Way of Adventure, A Journey Into LinkedIn Marketing

Jeff Salz, founder of Way of Adventure, was looking for a solution to raise awareness and market his new keynote presentation, “Into Thin Hair”, as well as his speaking workshop, The Speaker Adventure. Curious to further explore the value LinkedIn could provide, Jeff turned to EveryoneLinked to create a robust sales and marketing campaign that delivered real results.

Way of Adventure brings the modality of adventure into the lives of tens of thousands of people worldwide. Jeff’s fascinating background, coupled with his knack for engaging audiences, delivers individuals and organizations with motivation and inspiration, efficient cross-cultural communication strategies, and superb leadership and team building skills.

Way of Adventure

“Our results from EveryoneLinked have exceeded my expectations in every way! Within weeks, EveryoneLinked has doubled the size of our outreach and brought us into new markets. Six stars. Absolutely!”

Way of Adventure’s Goals

Jeff and his team were searching for an effective and hassle free way to expand their network of business leaders, entrepreneurs, executives, and innovators that have a story to tell. Their goal for the campaign was pretty straightforward: generate interest for “Into Thin Hair”, as well as market The Speaker Adventure to individuals interested in pursuing their dreams of becoming TedX Speakers.

EveryoneLinked’s Solution

EveryoneLinked jumped right in to strategize and build a customized LinkedIn sales and marketing strategy that aligned perfectly with Way of Adventure’s current branding and marketing efforts. Comprised of an in-depth profile optimization to effectively showcase Jeff’s talents, a spot-on list of potential customers within the set specifications, and drip campaigns to drive interest, Way of Adventure’s online presence and sales techniques were truly transformed.

Results, Return On Investment, and Future Plans

The partnership between Way of Adventure and EveryoneLinked has been nothing short of spectacular with both teams fully invested in the project and eager to generate positive results. With compelling messages, Jeff dominates his presence on LinkedIn and effectively brings awareness of his talents and brand to the interest of many individuals. The EveryoneLinked campaign has successfully served as a steady outreach, lead generation, and business development source for Way of Adventure and its subset organizations.

         “Where once the challenge was generating knowledge of our products and services, the current issue is our            ability to find enough hours in the week keep to up with all the interest coming our way.”


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