1.7.20

Establish a Meaningful Social Purpose for Your Brand

Weaving social purpose into a business is becoming an increasingly popular trend. From seeking certification as a B Corporation — in which a for-profit company meets certain standards of social and environmental performance — to pursuing impact inves …

11.11.16

6 Socially Responsible Food Companies

A whole range of certifications give shoppers a clue which food products on grocery shelves are good for the earth, animals, or producers. Labels like USDA Organic, Fair Trade, and Best Aquaculture Practices give discerning eaters important information …

9.9.16

Let My People Go Surfing

Patagonia founder Yvon Chouinard is a reluctant businessman who owns a company that is steadily approaching $1 billion in annual sales. To show how he has balanced a thriving business with an unwavering dedication to environmental preservation, he is r …

7.22.16

Young Entrepreneurs Take Bite Out Of Hunger

How can 50 million Americans face hunger and not know where their next meal is coming from while 40 percent of food gets wasted? Millennial social entrepreneurs are cooking up solutions. Rachel Sumekh, 24, co-founded Swipe Out Hunger, which allows coll …

7.19.16

Lose The Ego, Gain A Soul

Chances are, if you’re a startup or a small business, at some point you’ve asked yourself: “How do I effectively launch my brand?” While there are quite literally hundreds if not thousands of ways to get the word out these days, the truth is, unless yo …

7.6.16

Conscious Capitalism: More Than Just Profit Making

The Social Enterprise Summit 2016 on the topic ‘Doing Business with a Conscience’ was held in Mumbai on July 1. The summit brought together civil society leaders, social enterprises, and corporates on a common platform which included names like Raj Sis …

6.7.16

Beer for Good

A pioneer in the Craft Beer movement, North Coast Brewing Company is blazing new trails once again with a recent shareholder vote confirming its status as a Benefit Corporation. This new corporate structure, coupled with their B Corp™ Certification, re …

5.27.16

Building A Purpose-Driven Workforce Is A Process, Not A Project

Purpose matters in life and in business. This concept has long held a welcome place in the social sector as a driving force behind sustaining the commitment of those doing social change work. Now alongside the rise of social enterprises, the way purpos …

5.12.16

This Business Move Cost CVS $2 Billion

Developing a socially conscious business model that gives back to the community, while also turning a profit, is no easy task. Helena Foulkes, the executive vice president of CVS Health, knows this well. She oversees the company’s transition to becomin …

5.3.16

Structure Your Social Business as a B Corp.

Two new corporate designations should help you if you decide to become a social entrepreneur: Certified B Corps and benefit corporations. Both are designed to galvanize social entrepreneurship community and further its goals. The concept of a B corpora …

4.26.16

Conscious Capitalism: Evolving Business

From April 12 through April 14, hundreds of professionals from across the world came together to deepen their practical application of conscious capitalism (CC). Conscious capitalism exists to utilize business to elevate humanity. Raj Sisodia is a dist …

4.14.16

Aetna Proves You Can Prioritize People And Still Earn A Huge Profit

Aetna’s Mark Bertolini isn’t the kind of chief executive you typically find in the elite group of Fortune 50 companies. He talks openly about his personal health struggles. He evangelizes a healthful culture, and encourages his employees to meditate an …

4.7.16

Today’s Best Brands Aren’t Marketing, They’re Creating Movements

Housing prices were imploding. Financial institutions were in a nosedive. The Great Recession had just gotten underway, and was showing itself to become what it would – a tectonic shift in our economy that would eliminate 7,030,000 jobs in the 13 month …

3.31.16

The First Hawaiian Certified B Corp

Hawaiian Paddle Sports, a Maui eco-tour company specializing in ocean activities, announced it has become a Certified B Corporation. It is the first company on Maui and one of only seven in the Hawaiian Islands to receive this prestigious designation. …

3.2.16

Social Purpose vs. Benefit Corporations

Corporate lawyers often react negatively to benefit corporations. “I thought the idea was kooky at the first meeting,” says William Clark, a partner at Philadelphia law firm Drinker Biddle & Reath. “The law is impractical and unworkable,” says Mich …

1.26.16

Is A B Corp Right For Your Business?

Many businesses today claim that they’re in the business of “doing good.” And they do their best to prove it, often by publishing a page on their website or social media posts about their charitable efforts. But what if your business’s legal structure …

12.22.15

5 Steps to Find More Purpose in Your Work

Today’s workforce wants it all: Earn a good living, make the world a better place, report to good managers, and feel purpose in their work. Unfortunately, finding said job is much harder than it sounds, and that’s a big part of the reason why over 68% …

11.17.15

Pop-Up Marketplace Helps Launch Conscious Business

For a $10 ticket, anyone with an idea for a new conscious business can walk in a Tribeca loft and spend the day learning how to make their solution a reality. Inside the loft, the 5,000-square-foot Impact Bazaar showcases 40 different resources like B …