AI Adoption at Scale — What Every CIO Needs to Know
Artificial intelligence is no longer a “future initiative.” It’s here, shaping how enterprises operate, compete, and grow. For CIOs and […]
Enterprise Social Media
Your Social Media Marketing Initiatives Must Start With Strategy
Companies must create a plan for the strategic use of social media for the same reason they must have a business plan. The outcome that results from developing a strategy serves as a map for the organization’s methodology for using social media for the needs of companies and their customers.
Why It Is Essential to Put Strategy Before Tactics
Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape
Facebook: Cutting Off Businesses, Brands & Media from News Feed
Facebook announced the end of the Facebook News Feed as we know it. In a Facebook post, Mark Zuckerberg today wrote: “recently
Why Email Is Essential to Your New Omnichannel Marketing Strategy
Email is one of the most effective digital communication channels and delivers the highest ROI of any marketing tactic (email marketing
How to Target Your Facebook Ads So That You Don’t Leak Money
Does this sound familiar? You took a swing at Facebook advertising, hoping that it would help you increase your customer
Social Entrepreneurship Is The New Black
Social Entrepreneurship Is The New Black. In his 2013 TED Talk, Harvard Business Strategy professor, Michael Porter, made his case for
Benefit Corporations, Blog, Employment Brand, Enterprise Social Media, Leadership, LinkedIn
Social Selling: Getting Your Salespeople Onboard
3 Tactics to Get Salespeople to Embrace Social Selling. Today’s technology-enabled buyers do their own research before calling a sales
Blog, Enterprise Social Media
Richard Branson on Being Social Media Savvy
By embracing social media you can keep in touch with and inform your customers to a greater degree than ever before.
Blog, Enterprise Social Media
3 Innovative Ways Startups Are Driving Results Over Social Media
See how three businesses used inventive and effective social-media strategies to boost brand awareness, build relationships with customers and drive sales.