Companies with Benefits
In recent years, Warby Parker has become the eyeglass-maker of choice for hipsters. In a recent GQ taxonomy of the […]
Blog, Leadership
Social Media Marketing Mistakes to Avoid With LinkedIn
With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social
Blog, Brand Ambassador, Leadership
Common Myths About Branding Dispelled
“Branding” has existed for thousands of years. In the beginning, it was an identifying mark that helped buyers recognize they
Blog
20 Inspiring SlideShare Presentations Every Marketer Should See
Some SlideShare presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three.
Blog
Is Richard Branson’s Vacation Plan Crazy or Brilliant?
Eccentric billionaire Richard Branson is known for his larger-than-life exploits, but now he may be cultivating a reputation as the hero of the working stiff.
Blog
Ebay CEO John Donahoe Talks About The PayPal Split And Future Of Two Companies
Today eBay announced it would spin-off its fast-growing PayPal division in 2015. The decision to separate PayPal from eBay’s marketplace operations is a drastic reversal for eBay, which this February fended off an aggressive attack from activist investor Carl Icahn who called the two companies to split.
Blog
Ebay And PayPal To Split!
eBay EBAY +7.83% and PayPal are going their separate ways. Today eBay announced that its fast-growing PayPal division would be spun off as a new company in 2015. In 2013, PayPal moved $180 billion in 26 currencies across 193 nations. Its revenue jumped 20% to $6.6 billion–41% of eBay’s total and 36% of its profits.
Blog
5 Social Media Rules Every Entrepreneur Should Know
All social-media users are equal, but some are more equal than others.
Blog
Bad brands kill good ideas
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar “-David Ogilvy. This is another reason why so much content fails on websites and in ads. Remember that a lot of people scan the Internet they don’t read unless you capture their attention.
Content Curation, Leadership
Social Media Campaigns: Lots to ‘Like’ About True Fan Engagement
Attracting fans is one thing, but engaging them and determining your true brand influencers and those who interact with your brand are the real goals to develop a successful social media campaign…