Disney: The Most Powerful Brand In 2016
The world’s most famous mouse has toppled Lego’s multi-colored throne. Each year, global consultancy Brand Finance ranks the world’s most powerful brands, framing […]
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When Purpose Turns a Profit
Building bigger—and better—bottom lines, today’s new breed of caring capitalists blur the lines between “for-profit” and “nonprofit.” Twenty-five years ago,
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Is Richard Branson’s Vacation Plan Crazy or Brilliant?
Eccentric billionaire Richard Branson is known for his larger-than-life exploits, but now he may be cultivating a reputation as the hero of the working stiff.
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Ebay CEO John Donahoe Talks About The PayPal Split And Future Of Two Companies
Today eBay announced it would spin-off its fast-growing PayPal division in 2015. The decision to separate PayPal from eBay’s marketplace operations is a drastic reversal for eBay, which this February fended off an aggressive attack from activist investor Carl Icahn who called the two companies to split.
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Bad brands kill good ideas
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar “-David Ogilvy. This is another reason why so much content fails on websites and in ads. Remember that a lot of people scan the Internet they don’t read unless you capture their attention.