See how three businesses used inventive and effective social-media strategies to boost brand awareness, build relationships with customers and drive sales.
If you have creativity in your blood, there’s nothing worse than working in an environment that stifles your out-of-the-box thinking—and nothing better than finding a company that’s built by and for people just like you.
Your employment brand is very similar to your personal brand in respect to marketing your expertise to the people in your networks. However, when you create your employment brand, you’re specifically marketing yourself as a job seeker for employers and recruiters. By doing this, you can help recruiters discover you as a potential candidate for their company.
Social media marketing is still critically important to a thriving online presence. Many businesses and entrepreneurs experience fatigue over the number of networks that are available en masse. Facebook, LinkedIn, Twitter, Pinterest… and more recently, and critically, Google+. Creating content, managing engagement, and taking all the other necessary steps to get things done is exhausting, even for a business that picks and chooses its networks. Still, when Google rolled out Google+, it was clearly time to pay attention.
When you think of NASA, you probably think of spaceships, telescopes and lunar expeditions. What you might not know is that the organization is also a powerhouse when it comes to social-media marketing. An achievement they’ve reached without the benefit of a social-media budget.
Never has current and future talent been more important to business success than it is today. Today, organizations discuss having a “people advantage” and work with “talent optimization.” There are also new titles and positions like “Chief Talent Officer.” Attracting and retaining the right talent is becoming a key organizational capability. The industry is quickly moving away from a short-term recruitment focus to a long-term employer branding focus.
Tesla CEO Elon Musk and Virgin chairman Richard Branson are brimming with advice for would-be entrepreneurs. The two billionaires don’t agree on everything, but they are in alignment on one particular life lesson, one that they both learned the hard way. Starting a company is not glamorous; it will consume you, and you’ll likely fail. But you should do it anyway.
Organizations large and small from both the for-profit and not-for-profit sectors often cite their people as one of their brand’s greatest assets.
While some have taken steps toward empowering their team members as brand ambassadors offline, few have developed a digital strategy to arm employees online as well.Though social media sites such as Facebook, Twitter and LinkedIn have proven to be effective tools for the marketing staff to engage in large-scale brand building, there’s still a disconnect between brand-based and employee-powered social media engagement.
Social media has become one of the most important, yet most misunderstood brand promotion methods in the world. Brandishing social media properly can get your brand exposure that you could never have imagined. Follow these 10 basic steps to use the potential of social media fully.
Accurately track and measure responses to your social media efforts across the organization. Understand and measure ROI by easily identifying
