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Weaving social purpose into a business is becoming an increasingly popular trend. From seeking certification as a B Corporation — in which a for-profit company meets certain standards of social and environmental performance — to pursuing impact inves …
If you’re a small business owner with a modest budget, you may be wondering where to begin with advertising. Although the advertising world can be overwhelming, the good news is that you know your business better than anyone else. Here are a few things …
Does this sound familiar? You took a swing at Facebook advertising, hoping that it would help you increase your customer base and profits. You tweaked the copy of your ads, used different images, played with the calls-to-action (CTA’s), and so on. But, …
We all want to grow our business, and no matter what industry you’re in, the truth of the matter is that digital space matters. This isn’t to say you shouldn’t care about providing an excellent experience in the real world. Obviously, that should be at …
Anytime I have a tough decision to make, I wonder what James Burke would do. Burke isn’t a household name, certainly not in the modern pantheon of entrepreneurial leaders like Steve Jobs or Elon Musk. But that’s not surprising. Burke spent nearly 40 ye …
The entrepreneurial life is busy. You spend long hours growing your business and serving your customers. On top of all of that, you have the normal responsibilities of life. You throw in a family, and it seems like there’s not enough time in each week. …
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