8.2.13
5 Tips for Social Media Marketing
Social media for business has been the golden goose that seems to never lay the golden egg. You feed it, you nurture it, and spend time with it, you just never seem to get the payoff.
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Weaving social purpose into a business is becoming an increasingly popular trend. From seeking certification as a B Corporation — in which a for-profit company meets certain standards of social and environmental performance — to pursuing impact inves …
Social media for business has been the golden goose that seems to never lay the golden egg. You feed it, you nurture it, and spend time with it, you just never seem to get the payoff.
Are there rules of engagement in social media? If so, which ones apply to small businesses? “If you’ve ever wondered how to engage better on social media, you’re not alone,” according to Everything-PR.com. “The world of Facebook, Twitter, and Pinterest can be confusing—and most marketers are still trying to figure things out. When should you post? What should you post? What are the rules?”
One of the most effective ways to create a content strategy is to forget about marketing and focus on storytelling. By creating a compelling editorial calendar, you’ll have an easier time marketing your content and convincing customers that your conten …
What’s a big social-media mistake that business owners make? Ignoring social media altogether, because they don’t have time to understand its impact. They write it off in the name of focusing on other more pressing prioritie …
If you haven’t done so already, it’s time to fully embrace LinkedIn as THE place to present yourself and your business to the world. I fought it myself, just not wanting to pay attention, I didn’t believe I had the time. It was bugging me for a while. …