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Weaving social purpose into a business is becoming an increasingly popular trend. From seeking certification as a B Corporation — in which a for-profit company meets certain standards of social and environmental performance — to pursuing impact inves …
Building bigger—and better—bottom lines, today’s new breed of caring capitalists blur the lines between “for-profit” and “nonprofit.” Twenty-five years ago, Andrew Kassoy followed a path all too common among bright, young business-minded graduates of h …
The Social Seal: Employers Tout Their B Corp Label as a Credential to Compete for Young Hires companies compete to lure young, socially minded talent, they are stepping up their B game. More companies are touting the B Corp logo, a third-party seal of …
Corporations are finally waking up to the fact that they need to engage all their people in social media. The impact of social media on a company’s brand is monumental, and it affects everyone throughout your organization – from the entry-level millenn …
Big City Farms of Baltimore sells fresh produce to restaurants and consumers. More states are promoting such “benefit corporations” to encourage economic development with some social benefit. (Big City Farms Inc.) Conscious Companies In the last four y …
In recent years, Warby Parker has become the eyeglass-maker of choice for hipsters. In a recent GQ taxonomy of the different varieties of nerd, all but one of the nerds were wearing a pair of Warby Parkers. The company’s approach—selling stylish specs …
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