Patagonia has already mastered the puffy and successfully launched a line of sustainable foods and snacks. Now it wants to bring its Earth-first manufacturing philosophy to craft brewing, adding the first beer to its Patagonia Provisions lineup: Long R …
Patagonia founder Yvon Chouinard is a reluctant businessman who owns a company that is steadily approaching $1 billion in annual sales. To show how he has balanced a thriving business with an unwavering dedication to environmental preservation, he is r …
Chances are, if you’re a startup or a small business, at some point you’ve asked yourself: “How do I effectively launch my brand?” While there are quite literally hundreds if not thousands of ways to get the word out these days, the truth is, unless yo …
In recent years, Warby Parker has become the eyeglass-maker of choice for hipsters. In a recent GQ taxonomy of the different varieties of nerd, all but one of the nerds were wearing a pair of Warby Parkers. The company’s approach—selling stylish specs …
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