Corporations are finally waking up to the fact that they need to engage all their people in social media. The impact of social media on a company’s brand is monumental, and it affects everyone throughout your organization – from the entry-level millenn …
“Branding” has existed for thousands of years. In the beginning, it was an identifying mark that helped buyers recognize they were buying a pot (or steer) that wouldn’t break in the cooking fire. As technologies and production lines evolved over the la …
Today eBay announced it would spin-off its fast-growing PayPal division in 2015. The decision to separate PayPal from eBay’s marketplace operations is a drastic reversal for eBay, which this February fended off an aggressive attack from activist investor Carl Icahn who called the two companies to split.
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