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Weaving social purpose into a business is becoming an increasingly popular trend. From seeking certification as a B Corporation — in which a for-profit company meets certain standards of social and environmental performance — to pursuing impact inves …
Your employment brand is very similar to your personal brand in respect to marketing your expertise to the people in your networks. However, when you create your employment brand, you’re specifically marketing yourself as a job seeker for employers and recruiters. By doing this, you can help recruiters discover you as a potential candidate for their company.
Social media marketing is still critically important to a thriving online presence. Many businesses and entrepreneurs experience fatigue over the number of networks that are available en masse. Facebook, LinkedIn, Twitter, Pinterest… and more recently, and critically, Google+. Creating content, managing engagement, and taking all the other necessary steps to get things done is exhausting, even for a business that picks and chooses its networks. Still, when Google rolled out Google+, it was clearly time to pay attention.
When you think of NASA, you probably think of spaceships, telescopes and lunar expeditions. What you might not know is that the organization is also a powerhouse when it comes to social-media marketing. An achievement they’ve reached without the benefit of a social-media budget.
Never has current and future talent been more important to business success than it is today. Today, organizations discuss having a “people advantage” and work with “talent optimization.” There are also new titles and positions like “Chief Talent Officer.” Attracting and retaining the right talent is becoming a key organizational capability. The industry is quickly moving away from a short-term recruitment focus to a long-term employer branding focus.
Tesla CEO Elon Musk and Virgin chairman Richard Branson are brimming with advice for would-be entrepreneurs. The two billionaires don’t agree on everything, but they are in alignment on one particular life lesson, one that they both learned the hard way. Starting a company is not glamorous; it will consume you, and you’ll likely fail. But you should do it anyway.
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