Empowering your employees as social brand ambassadors
Organizations large and small from both the for-profit and not-for-profit sectors often cite their people as one of their brand’s greatest assets.
While some have taken steps toward empowering their team members as brand ambassadors offline, few have developed a digital strategy to arm employees online as well.Though social media sites such as Facebook, Twitter and LinkedIn have proven to be effective tools for the marketing staff to engage in large-scale brand building, there’s still a disconnect between brand-based and employee-powered social media engagement.