1.29.18

Why It Is Essential to Put Strategy Before Tactics

Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When I talk about marketing strategy, the first thing I talk about is what …

12.12.17

Google AdWords for Local Businesses

We all want to grow our business, and no matter what industry you’re in, the truth of the matter is that digital space matters. This isn’t to say you shouldn’t care about providing an excellent experience in the real world. Obviously, that should be at …

12.4.17

Decisions, Decisions: What Separates Leaders From the Rest

Anytime I have a tough decision to make, I wonder what James Burke would do. Burke isn’t a household name, certainly not in the modern pantheon of entrepreneurial leaders like Steve Jobs or Elon Musk. But that’s not surprising. Burke spent nearly 40 ye …

11.29.17

Lead Generation Strategies for Early-Stage Startups

Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus on daily. …

12.15.16

Artificial Intelligence Will Revolutionize Marketing

In 2015, I shared a bold prediction from LeadGenius cofounder Anand Kulkarni: “In just 10 years most salespeoples’ jobs will be replaced by artificial intelligence.” As I wrote then and as I believe today, sales is not going away. Salespeople are not g …

10.24.16

After Trump Tax Fiasco, Time for New Kinds of Corporations?

Defending maneuvers to limit tax liability, Donald Trump cited “fiduciary” obligations to his businesses. While this excuse makes little sense for a family-held entity, public companies also cite fiduciary obligations as an excuse to avoid social respo …

10.12.16

Inside Out: How To Build A Thriving Workplace Brand

Love All Serve All.  This has been the corporate mantra at Hard Rock since 1971. While it was created as a customer-focused corporate purpose, it is one that shines out, and shines in. This company was ahead of its time in creating a culture where empl …

9.26.16

4 Tips to Find (and Keep) Your Next Rockstar Employee

LinkedIn’s unbeatable reach makes it the perfect place to find the next rockstar employee you’ve been looking for. To help you out, I’ve rounded up 4 quick and easy tips for you to get started. Ready, set, go! 1: Expand Your Professional LinkedIn Netwo …

7.15.16

EveryoneLinked + Solatube: LinkedIn Sales Strategy

The team at Solatube looked to EveryoneLinked as a creative and cost-effective way to expand their reach and increase sales nationwide. Solatube’s top-of-the-line products, combined with EveryoneLinked’s LinkedIn expertise, created a force to be reckon …

7.7.16

Superpower Intrigue in LinkedIn Sale

In Silicon Valley, everyone wants to be Mark Zuckerberg. Company founders dream of corporate structures like those at Facebook, where Zuckerberg has ultimate control thanks to a special kind of stock that gives him 10 votes on corporate matters for eve …

6.9.16

Talking Clean Energy

I (Richard Branson) spent a fascinating 24 hours in San Francisco last week – prior to the start of the Clean Energy Ministerial meetings – talking with fellow members of the Breakthrough Energy Coalition (including Microsoft founder, Bill Gates) and E …

4.19.16

Animal Welfare + Business

As commerce becomes increasingly cutthroat and profitability is championed at any cost, is there room in the economic equation for kindness, conscience, and humane values? Many business leaders are putting their hand on their hearts and saying yes… F …

4.14.16

Aetna Proves You Can Prioritize People And Still Earn A Huge Profit

Aetna’s Mark Bertolini isn’t the kind of chief executive you typically find in the elite group of Fortune 50 companies. He talks openly about his personal health struggles. He evangelizes a healthful culture, and encourages his employees to meditate an …

4.12.16

Millennials, Mobile, And Sales Trends Taking Over In 2016

Usually it’s difficult to tell who’s going to win a game after just one quarter, but if your sales and marketing teams are already starting to feel like the Cleveland Browns, you may want to huddle up and add the following sales trends to your playbook …

4.7.16

Today’s Best Brands Aren’t Marketing, They’re Creating Movements

Housing prices were imploding. Financial institutions were in a nosedive. The Great Recession had just gotten underway, and was showing itself to become what it would – a tectonic shift in our economy that would eliminate 7,030,000 jobs in the 13 month …

4.6.16

‘RiseUP’: Uniting Global Leaders

Meet Kate Maloney, a master of sharing herself and enrolling others in their visions. Over the last several years, Maloney has started ten different companies and sold seven of them. Maloney’s current project? A summit and a movie called RiseUP that is …

3.29.16

World’s Greatest Leaders

Especially striking in our new ranking of the World’s 50 Greatest ­Leaders is how many of them you may not recognize. In our media-saturated, personality-obsessed global culture, how can that be? Yet it is so, and that’s what makes this group so hearte …

2.25.16

LinkedIn’s First-Ever TV Ad

LinkedIn is hoping to grab the attention of millions of viewers by airing its first-ever TV advert during the Academy Awards telecast this Sunday. After a troubled start to the year, which saw its shares plummet 40 percent ahead of its fourth quarter e …

2.18.16

Disney: The Most Powerful Brand In 2016

The world’s most famous mouse has toppled Lego’s multi-colored throne. Each year, global consultancy Brand Finance ranks the world’s most powerful brands, framing the sometimes nebulous moniker “brand” as “a marketing related intangible asset including …

1.12.16

The Unbeaten Path

I like to start every day on Necker with an early morning walk around the island. There are stunning views of the BVI to take in, while flamingos fly overhead. It is relaxing, peaceful and invigorating. But there is also an alternative walk around the …

12.29.15

Why He Left His Successful Business

Follow your passion. It sounds trite and seems obvious, but I started my first business on a whim at age 26. At that point, I had lived in Beijing for five years and spoke decent Mandarin when my alma mater contacted me to help interview Chinese applic …

12.4.15

LinkedIn CEO: What I’ve Learned

Since becoming CEO of LinkedIn in 2009, Jeff Weiner has earned a reputation as being a particularly inspirational and effective leader. That’s partially because he considers “managing compassionately” to be one of the first principals of leadership, as …

12.1.15

What It Takes to Be a Social Entrepreneur?

As I prepare for the start of 2016, I am thinking about ways to expand my reach to do more social good. I must admit the buzz around the title social entrepreneur immediately makes me think I need a board of directors, bigger budgets and big goals — t …

11.3.15

10 Marketing Trends That Will Define 2016

If relevance, context, and effective delivery aren’t the topic of regular conversations in your marketing department, 2016 is going to be a frustrating year for you. Businesses need to keep a clear focus on the needs and expectations of their customers …

10.27.15

The Whole Foods Market Model

Whole Foods Market uses their business as an example of how a conscious business should operate and approach its stakeholders. They challenge conventional wisdom of profit making models with a more altruistic approach. Creating a virtuous cycle improve …

10.22.15

CMOs Lead Customer-Obsessed Change

In the coming weeks Forrester will publish its annual set of predictions for our major roles, industries, and research themes — more than 35 in total. These predictions for 2016 will feature our calls on how firms will execute in the Age of the Custome …

10.13.15

2015’s Most Socially Responsible Tech Companies

Contrary to popular belief, nice guys don’t always finish last in the corporate world. Some of the most successful companies in the world are also the most socially responsible. However, it can be tough to tell which companies are consistently dedicate …

10.7.15

Meet Moments, Twitter’s New Feature

A FEW MONTHS ago, a team at Twitter began to test a new feature. Codenamed Project Lightning, this project was an attempt at making Twitter easier to understand, especially if you’re not a power user, or new to the platform entirely. “When you jump int …

9.23.15

Bienvenido a Mexico!

Margaritas, sand between our toes, and lots of sunshine were the backdrop to EveryoneLinked’s company retreat this year, bienvenido a Mexico! Although it’s a short drive from San Diego, trekking south of the border made it feel like we were thousands o …

8.27.15

Social Media Glossary: The Ultimate List of Terms

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In fact, if you’re highly experienced, you probably do all three at once.) But with new social m …