2.12.18

Why LinkedIn Native Video and Why it’s Important

We’ve all heard that video is king and it shows with platforms such as Youtube taking over the content space followed by live streaming from Facebook, Instagram and Snapchat. We rarely think of Linkedin being a space for video success, but it’s quickly …

1.31.18

5 Ways the ‘Lean’ Approach Can Help Your Startup Grow

You’ve got a great idea, secured investment and have taken your product to market. You may have even experienced early success. But before long, cracks appear: The numbers are heading in slightly the wrong direction and unnervingly, things aren’t worki …

1.29.18

Why It Is Essential to Put Strategy Before Tactics

Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When I talk about marketing strategy, the first thing I talk about is what …

1.18.18

Facebook: Cutting Off Businesses, Brands & Media from News Feed

Facebook announced the end of the Facebook News Feed as we know it. In a Facebook post, Mark Zuckerberg today wrote: “recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the …

1.12.18

Why Market Research Matters

The first step in launching any successful business should be conducting research into prospective markets. Capturing and sifting through such data is Dionna McPhatter’s specialty. Before co-founding New York-based marketing firm The Strategy Collectiv …

1.2.18

Why Email Is Essential to Your New Omnichannel Marketing Strategy

Email is one of the most effective digital communication channels and delivers the highest ROI of any marketing tactic (email marketing generates $38 for every $1 spent!). It’s also the key to unlocking a consumer’s entire Internet-based life and your …

12.28.17

5 Strategies to Optimize Your Lead Generation

How do you optimize your lead generation efforts? In every industry, from B2B to B2C, the answer to this question is becoming increasingly crucial. Particularly for businesses with long buyer’s journey, getting leads into the funnel is a prerequisite t …

12.20.17

Advertising Your Small Business: Small Budget, Big Results

If you’re a small business owner with a modest budget, you may be wondering where to begin with advertising. Although the advertising world can be overwhelming, the good news is that you know your business better than anyone else. Here are a few things …

12.14.17

How to Target Your Facebook Ads So That You Don’t Leak Money

Does this sound familiar? You took a swing at Facebook advertising, hoping that it would help you increase your customer base and profits. You tweaked the copy of your ads, used different images, played with the calls-to-action (CTA’s), and so on. But, …

12.6.17

Top 10 trends driving marketing in 2017

Visibility is one aspect of marketing that won’t change — regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. I don’t have a crystal ball, but I do have some informed ideas about …

12.1.17

Social-Media Marketing Is Not the Silver Bullet for Busy Entrepreneurs

The entrepreneurial life is busy. You spend long hours growing your business and serving your customers. On top of all of that, you have the normal responsibilities of life. You throw in a family, and it seems like there’s not enough time in each week. …

11.29.17

Lead Generation Strategies for Early-Stage Startups

Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus on daily. …

11.28.17

5 Growth Hacks That Continuously Deliver Results

“Growth hacking” is a hot term in the marketing community and many people are denouncing the strategies. But what is growth hacking really? I like to define it as any strategy that helps your brand grow and reach new audiences quickly and efficiently. …

12.15.16

Artificial Intelligence Will Revolutionize Marketing

In 2015, I shared a bold prediction from LeadGenius cofounder Anand Kulkarni: “In just 10 years most salespeoples’ jobs will be replaced by artificial intelligence.” As I wrote then and as I believe today, sales is not going away. Salespeople are not g …

11.22.16

Patagonia Says, “Don’t Buy This Racket”

Outdoor clothing brand Patagonia famously took out an advert on America’s busiest shopping day five years ago, urging its adventurous customers not to buy one of its products. “Don’t Buy This Jacket,” ran that campaign. On Black Friday this year the ch …

10.28.16

Way of Adventure, A Journey Into LinkedIn Marketing

Jeff Salz, founder of Way of Adventure, was looking for a solution to raise awareness and market his new keynote presentation, “Into Thin Hair”, as well as his speaking workshop, The Speaker Adventure. Curious to further explore the value LinkedIn coul …

10.25.16

Using Controversy In Marketing Could Pay Off – Or Not

Controversy in marketing is nothing new. Brands are always looking for ways to create a splash and sometimes controversy is the best way to do that. Some brands also get tangled into controversial issues they shouldn’t, either intentionally or not, whi …

8.12.16

How to Tell a Story People Will Remember

As one of the top 10 websites with the most user traffic on the Internet, LinkedIn is the place to publish industry related content. LinkedIn Pulse, the platform’s online news aggregation, started as an avenue for LinkedIn Influencers to write and prom …

8.5.16

LinkedIn Unveils its Newest Feature: Q&A Videos

Have you checked your Facebook, Snapchat, Instagram, or Twitter lately? If so, you have probably seen that video is dominating social media nowadays. Not only are video based features fun for users to watch and share, they also increase the amount of t …

7.27.16

The Power of Your Online Persona

There’s no tool that matches the Internet in terms of speed and breadth when it comes to connecting people. Whether you are looking for new clients, hoping to expand your business, or searching for a new job, creating an accurate and compelling online …

7.15.16

EveryoneLinked + Solatube: LinkedIn Sales Strategy

The team at Solatube looked to EveryoneLinked as a creative and cost-effective way to expand their reach and increase sales nationwide. Solatube’s top-of-the-line products, combined with EveryoneLinked’s LinkedIn expertise, created a force to be reckon …

6.23.16

Insights From The CMT Of Xerox, An $18B Firm

Duane Schulz, Chief Marketing Technologist at Xerox, is one of the true pioneers of this hybrid profession. Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,00 …

4.12.16

Millennials, Mobile, And Sales Trends Taking Over In 2016

Usually it’s difficult to tell who’s going to win a game after just one quarter, but if your sales and marketing teams are already starting to feel like the Cleveland Browns, you may want to huddle up and add the following sales trends to your playbook …

3.23.16

Jack Dorsey: Fixing Twitter

In late January the Twitter peeps needed a kumbaya moment, and Jack Dorsey knew exactly how to give it to them. Donning a ball cap, white T-shirt, and zippered neon-orange high-tops, Twitter’s co-founder-turned-CEO-turned-pariah-turned-executive-chairm …

2.25.16

LinkedIn’s First-Ever TV Ad

LinkedIn is hoping to grab the attention of millions of viewers by airing its first-ever TV advert during the Academy Awards telecast this Sunday. After a troubled start to the year, which saw its shares plummet 40 percent ahead of its fourth quarter e …

1.13.16

3 Easy Steps = Quality Leads on LinkedIn

LinkedIn provides an incredible opportunity to grow your business and connect with prospects from around the world. With the new year upon us, it is a great time to learn how to use LinkedIn to your advantage. For the past two years, our team has lived …

12.8.15

Do Good with DoneGood

Choosing where to eat or what store to shop at can be difficult if you want to make sure the company you’re purchasing from is green, or owned by minorities, or is locally sourced. It would take research to find out what businesses are friendly to the …

11.20.15

Fitbit Shares Key To 250% Growth

From smart-watches to fitness trackers, it’s increasingly common to see people sporting wearable technology on their wrists. Fitbit is one of the leading brands in the fitness category and is experiencing 250% year-over-year growth. Their fitness-track …

11.10.15

How to Market to Goldfish

We’re easily distracted these days. For instance, did you know that the average person picks up their phone more than 1500 times a week? And that 95% of … oh look, a cat! Holding concentration in the digital world is difficult. In fact, it’s gotten s …