Kickstarter Did Something Tech Startups Never Do
In early March, Kickstarter quietly sent shareholders a dividend. In the wider world of business, such an action would be unremarkable. […]
Benefit Corporations, Leadership, Sustainability
startup
Blog, Brand Ambassador
Social Seal of Approval Lures Talent
The Social Seal: Employers Tout Their B Corp Label as a Credential to Compete for Young Hires companies compete to
Content Curation, Leadership
What PayPal’s Rocky Beginnings Can Teach You About Startup Success
As CEO of a startup in launch mode, you could build a product or service and sell to any customer. Make a list of all the possible market segments and specific measures used to evaluate these segments and you might run out of resources before you even get started…how should you narrow down the list of options to make the best choice?
Content Curation, Leadership
5 Effective Strategies to Market Your Startup
If you’re a co-founder of a startup, then you know how hard it is to acquire those first customers…to help you get more customers, here are 5 effective marketing strategies that are proven to help your startup succeed in today’s competitive market!