Storytelling as a Means of Customer Engagement
Creating good stories is how companies help preoccupied, information-overloaded consumers that there is something worth their time and interest. But […]
Content Curation
Content Curation, Leadership
Social Media Campaigns: Lots to ‘Like’ About True Fan Engagement
Attracting fans is one thing, but engaging them and determining your true brand influencers and those who interact with your brand are the real goals to develop a successful social media campaign…
Content Curation, Leadership
What PayPal’s Rocky Beginnings Can Teach You About Startup Success
As CEO of a startup in launch mode, you could build a product or service and sell to any customer. Make a list of all the possible market segments and specific measures used to evaluate these segments and you might run out of resources before you even get started…how should you narrow down the list of options to make the best choice?
Content Curation, Leadership
5 Effective Strategies to Market Your Startup
If you’re a co-founder of a startup, then you know how hard it is to acquire those first customers…to help you get more customers, here are 5 effective marketing strategies that are proven to help your startup succeed in today’s competitive market!
Blog, Content Curation, Enterprise Social Media
Content Curation in Social Media Marketing
Social media has become one of the most important, yet most misunderstood brand promotion methods in the world. Brandishing social media properly can get your brand exposure that you could never have imagined. Follow these 10 basic steps to use the potential of social media fully.
Content Curation, Enterprise Social Media
5 Tips for Social Media Marketing
Social media for business has been the golden goose that seems to never lay the golden egg. You feed it, you nurture it, and spend time with it, you just never seem to get the payoff.