10.28.16

Way of Adventure, A Journey Into LinkedIn Marketing

Jeff Salz, founder of Way of Adventure, was looking for a solution to raise awareness and market his new keynote presentation, “Into Thin Hair”, as well as his speaking workshop, The Speaker Adventure. Curious to further explore the value LinkedIn coul …

10.25.16

Using Controversy In Marketing Could Pay Off – Or Not

Controversy in marketing is nothing new. Brands are always looking for ways to create a splash and sometimes controversy is the best way to do that. Some brands also get tangled into controversial issues they shouldn’t, either intentionally or not, whi …

9.28.16

LinkedIn Myths: Debunked

In this extra nerdy rendition of MythBusters, I’m shedding light on the truth behind 5 of the most common LinkedIn myths. Myth #1: Only Connect With People You Know Go ahead; be as selective as you want with who you accept as your Facebook friend or yo …

8.5.16

LinkedIn Unveils its Newest Feature: Q&A Videos

Have you checked your Facebook, Snapchat, Instagram, or Twitter lately? If so, you have probably seen that video is dominating social media nowadays. Not only are video based features fun for users to watch and share, they also increase the amount of t …

7.27.16

The Power of Your Online Persona

There’s no tool that matches the Internet in terms of speed and breadth when it comes to connecting people. Whether you are looking for new clients, hoping to expand your business, or searching for a new job, creating an accurate and compelling online …

7.7.16

Superpower Intrigue in LinkedIn Sale

In Silicon Valley, everyone wants to be Mark Zuckerberg. Company founders dream of corporate structures like those at Facebook, where Zuckerberg has ultimate control thanks to a special kind of stock that gives him 10 votes on corporate matters for eve …

2.25.16

LinkedIn’s First-Ever TV Ad

LinkedIn is hoping to grab the attention of millions of viewers by airing its first-ever TV advert during the Academy Awards telecast this Sunday. After a troubled start to the year, which saw its shares plummet 40 percent ahead of its fourth quarter e …

1.13.16

3 Easy Steps = Quality Leads on LinkedIn

LinkedIn provides an incredible opportunity to grow your business and connect with prospects from around the world. With the new year upon us, it is a great time to learn how to use LinkedIn to your advantage. For the past two years, our team has lived …

12.4.15

LinkedIn CEO: What I’ve Learned

Since becoming CEO of LinkedIn in 2009, Jeff Weiner has earned a reputation as being a particularly inspirational and effective leader. That’s partially because he considers “managing compassionately” to be one of the first principals of leadership, as …

11.24.15

How LinkedIn Saved My Startup

Life isn’t easy for startup founders outside Silicon Valley. No founder thinks they’ll have an easy go of things, but try not being able to raise a single dollar in your hometown after 18 months. I’d been on the verge of accepting a deal less than half …

10.20.15

Your “Rock Star” Employee Duplicated

Apple might fancy another Steve Jobs, Berkshire Hathaway could be seeking a second Warren Buffett and Comedy Central might be on the hunt for replacements for talk show hosts Jon Stewart, Stephen Colbert and John Oliver. LinkedIn wants to help them — a …

9.1.15

Social Selling: Getting Your Salespeople Onboard

3 Tactics to Get Salespeople to Embrace Social Selling. Today’s technology-enabled buyers do their own research before calling a sales rep. They use blogs, discussion forums, Twitter, LinkedIn, and even Facebook to frame business issues, identify optio …

8.19.15

Using LinkedIn Groups to Advance Your Career

Most people have a LinkedIn profile, but is that enough to truly engage in successful professional networking? LinkedIn boasts many other features that allow you to use the network to your advantage. So what’s LinkedIn’s best-kept secret that will adva …

8.16.15

18 Reasons Why You Need Every Employee Using LinkedIn Every Day

Corporations are finally waking up to the fact that they need to engage all their people in social media. The impact of social media on a company’s brand is monumental, and it affects everyone throughout your organization – from the entry-level millenn …

8.6.15

Social Media Marketing Mistakes to Avoid With LinkedIn

With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and pub …