12.15.16

Artificial Intelligence Will Revolutionize Marketing

In 2015, I shared a bold prediction from LeadGenius cofounder Anand Kulkarni: “In just 10 years most salespeoples’ jobs will be replaced by artificial intelligence.” As I wrote then and as I believe today, sales is not going away. Salespeople are not g …

11.22.16

Patagonia Says, “Don’t Buy This Racket”

Outdoor clothing brand Patagonia famously took out an advert on America’s busiest shopping day five years ago, urging its adventurous customers not to buy one of its products. “Don’t Buy This Jacket,” ran that campaign. On Black Friday this year the ch …

11.17.16

Changing the Planet (And The Seafood Menu)

Bren Smith is the founder of GreenWave, an organization dedicated to restoring oceans, mitigating climate change and creating jobs via ocean farming of sea greens and shellfish. We spoke with Bren and his newest board member Mike Shim about why a ‘blue …

11.11.16

6 Socially Responsible Food Companies

A whole range of certifications give shoppers a clue which food products on grocery shelves are good for the earth, animals, or producers. Labels like USDA Organic, Fair Trade, and Best Aquaculture Practices give discerning eaters important information …

11.9.16

How to Be a Social Entrepreneur

Christopher Gray’s first job title after graduation was C.E.O. As the son of a single mother who lost her job during the recession, he knew he would need considerable financial aid to pay for college. After seven strenuous months of searching for schol …

10.28.16

Establish a Meaningful Social Purpose for Your Brand

Weaving social purpose into a business is becoming an increasingly popular trend. From seeking certification as a B Corporation — in which a for-profit company meets certain standards of social and environmental performance — to pursuing impact inves …

10.25.16

Using Controversy In Marketing Could Pay Off – Or Not

Controversy in marketing is nothing new. Brands are always looking for ways to create a splash and sometimes controversy is the best way to do that. Some brands also get tangled into controversial issues they shouldn’t, either intentionally or not, whi …

9.14.16

B Corp Spotlight: GO Box

The dark side of Portland’s legendary food cart ecosystem are the thousands of plastic, paper, and styrofoam food containers that are tossed into the trash every day. Laura Weiss, founder of GO Box, is doing her part to make that ecosystem a bit health …

9.1.16

Introducing the Zentrepreneur

You’ve seen the entrepreneur game-changing up a Silicon Valley storm. Perhaps you’ve met more recent additions to this can-do tribe: there’s the micro-entrepreneur, eagerly hopping along Task Rabbit with dry cleaning deliveries, and the social entrepre …

8.12.16

How to Tell a Story People Will Remember

As one of the top 10 websites with the most user traffic on the Internet, LinkedIn is the place to publish industry related content. LinkedIn Pulse, the platform’s online news aggregation, started as an avenue for LinkedIn Influencers to write and prom …

7.27.16

The Power of Your Online Persona

There’s no tool that matches the Internet in terms of speed and breadth when it comes to connecting people. Whether you are looking for new clients, hoping to expand your business, or searching for a new job, creating an accurate and compelling online …

7.19.16

Lose The Ego, Gain A Soul

Chances are, if you’re a startup or a small business, at some point you’ve asked yourself: “How do I effectively launch my brand?” While there are quite literally hundreds if not thousands of ways to get the word out these days, the truth is, unless yo …

7.15.16

EveryoneLinked + Solatube: LinkedIn Sales Strategy

The team at Solatube looked to EveryoneLinked as a creative and cost-effective way to expand their reach and increase sales nationwide. Solatube’s top-of-the-line products, combined with EveryoneLinked’s LinkedIn expertise, created a force to be reckon …

7.13.16

The Future: Workplaces that Make You Healthier

When McKesson decided to revamp its headquarters in Richmond, Va., it knew it was time for a radical change. The drug distribution giant also knew it needed a workplace that was not only inspiring but reflected its primary mission: making people health …

7.7.16

Superpower Intrigue in LinkedIn Sale

In Silicon Valley, everyone wants to be Mark Zuckerberg. Company founders dream of corporate structures like those at Facebook, where Zuckerberg has ultimate control thanks to a special kind of stock that gives him 10 votes on corporate matters for eve …

7.6.16

Conscious Capitalism: More Than Just Profit Making

The Social Enterprise Summit 2016 on the topic ‘Doing Business with a Conscience’ was held in Mumbai on July 1. The summit brought together civil society leaders, social enterprises, and corporates on a common platform which included names like Raj Sis …

6.29.16

How Chatbots Will Change The Future Of Business

Don’t let the fun, casual name mislead you. Chatbots—software that you can “chat with”—have serious implications for the business world. Though many businesses have already considered their use for customer service purposes, a chatbot’s internal applic …

6.23.16

Insights From The CMT Of Xerox, An $18B Firm

Duane Schulz, Chief Marketing Technologist at Xerox, is one of the true pioneers of this hybrid profession. Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,00 …

6.21.16

Kickstarter Did Something Tech Startups Never Do

In early March, Kickstarter quietly sent shareholders a dividend. In the wider world of business, such an action would be unremarkable. More than 80 percent of the companies in the S&P 500 pay dividends, and many smaller companies do, too. But divv …

6.15.16

Lessons From a Social Entrepreneur

As a kid growing up in South India, I had a dream. When I saw fellow humans seeking alms at traffic lights, I always felt that an opportunity for steady income would extricate them out of poverty. In my naive mind, I had implicitly assumed that the opp …

5.27.16

Building A Purpose-Driven Workforce Is A Process, Not A Project

Purpose matters in life and in business. This concept has long held a welcome place in the social sector as a driving force behind sustaining the commitment of those doing social change work. Now alongside the rise of social enterprises, the way purpos …

5.24.16

Transforming Business Culture

Forming a culture that enables an employee to understand what sustainability means for both the organization and his or her role within it is necessary in order to deeply embed sustainability. Yet culture is difficult to define and often described simp …

5.11.16

Social Entrepreneur Offers 5 Tips For Impact

Septuagenarian Tom Chappell, founder of Tom’s of Maine, the natural toothpaste company that became a national phenomenon and was sold to Colgate Palmolive in 2006 for $100 million, is up to good again with Ramblers Way Farm, Inc. The new $1 million rev …

5.3.16

Structure Your Social Business as a B Corp.

Two new corporate designations should help you if you decide to become a social entrepreneur: Certified B Corps and benefit corporations. Both are designed to galvanize social entrepreneurship community and further its goals. The concept of a B corpora …

4.26.16

Conscious Capitalism: Evolving Business

From April 12 through April 14, hundreds of professionals from across the world came together to deepen their practical application of conscious capitalism (CC). Conscious capitalism exists to utilize business to elevate humanity. Raj Sisodia is a dist …

4.19.16

Animal Welfare + Business

As commerce becomes increasingly cutthroat and profitability is championed at any cost, is there room in the economic equation for kindness, conscience, and humane values? Many business leaders are putting their hand on their hearts and saying yes… F …

4.14.16

Aetna Proves You Can Prioritize People And Still Earn A Huge Profit

Aetna’s Mark Bertolini isn’t the kind of chief executive you typically find in the elite group of Fortune 50 companies. He talks openly about his personal health struggles. He evangelizes a healthful culture, and encourages his employees to meditate an …

4.12.16

Millennials, Mobile, And Sales Trends Taking Over In 2016

Usually it’s difficult to tell who’s going to win a game after just one quarter, but if your sales and marketing teams are already starting to feel like the Cleveland Browns, you may want to huddle up and add the following sales trends to your playbook …

3.29.16

World’s Greatest Leaders

Especially striking in our new ranking of the World’s 50 Greatest ­Leaders is how many of them you may not recognize. In our media-saturated, personality-obsessed global culture, how can that be? Yet it is so, and that’s what makes this group so hearte …

3.23.16

Jack Dorsey: Fixing Twitter

In late January the Twitter peeps needed a kumbaya moment, and Jack Dorsey knew exactly how to give it to them. Donning a ball cap, white T-shirt, and zippered neon-orange high-tops, Twitter’s co-founder-turned-CEO-turned-pariah-turned-executive-chairm …

3.2.16

Social Purpose vs. Benefit Corporations

Corporate lawyers often react negatively to benefit corporations. “I thought the idea was kooky at the first meeting,” says William Clark, a partner at Philadelphia law firm Drinker Biddle & Reath. “The law is impractical and unworkable,” says Mich …

2.25.16

LinkedIn’s First-Ever TV Ad

LinkedIn is hoping to grab the attention of millions of viewers by airing its first-ever TV advert during the Academy Awards telecast this Sunday. After a troubled start to the year, which saw its shares plummet 40 percent ahead of its fourth quarter e …

2.18.16

Disney: The Most Powerful Brand In 2016

The world’s most famous mouse has toppled Lego’s multi-colored throne. Each year, global consultancy Brand Finance ranks the world’s most powerful brands, framing the sometimes nebulous moniker “brand” as “a marketing related intangible asset including …

1.29.16

How to Do More Social Good in 2016

As a B Corporation, my company is focused on doing well by doing good — it’s part of our company DNA and is how we do business each and every day. While our mission to create cleaner and healthier environments for our employees and clients is deeply e …

1.20.16

Benefit Corporations = Sustainable Economy

In 2015, we witnessed what is possible when large groups of people come together to change the world. But with the adoption of both the Sustainable Development Goals (SDGs) and the Paris Agreement, we have a lot of promises to keep and work to get done …

1.13.16

3 Easy Steps = Quality Leads on LinkedIn

LinkedIn provides an incredible opportunity to grow your business and connect with prospects from around the world. With the new year upon us, it is a great time to learn how to use LinkedIn to your advantage. For the past two years, our team has lived …

1.12.16

The Unbeaten Path

I like to start every day on Necker with an early morning walk around the island. There are stunning views of the BVI to take in, while flamingos fly overhead. It is relaxing, peaceful and invigorating. But there is also an alternative walk around the …

1.7.16

30 Under 30: Social Entrepreneurs

After Christopher Gray, 24, earned enough scholarship awards to fund his entire Drexel University education (and then some), he knew he wanted to pay it forward. Today, the Scholly cofounder and CEO is using a simple app to help 600,000 people and coun …

1.6.16

7 Benefits for B-Corp Startups

More entrepreneurs want to be socially responsible these days, but fear a negative impact on profits, growth, and the ability to find an investor. In the short run, there are real costs associated with the “triple bottom line” of maximizing profit, peo …

12.11.15

B Corp: The New Standard For Business

For Jay Coen Gilbert, it felt like someone took a wrecking ball to his dream. American entrepreneur Gilbert and two college friends launched AND 1 in 1993. By the time Gilbert decided to sell the basketball apparel business in 2005 so he could move on …

11.24.15

How LinkedIn Saved My Startup

Life isn’t easy for startup founders outside Silicon Valley. No founder thinks they’ll have an easy go of things, but try not being able to raise a single dollar in your hometown after 18 months. I’d been on the verge of accepting a deal less than half …

11.12.15

Sustainable Packaging = More Sales

  Not long ago, advertising products on their eco-friendliness only connected with a small, dedicated set of buyers. A wider awareness of human impact on our fragile ecological state changed all that. Over the course of the past decade or so, the …

11.5.15

Profitable Social Entrepreneurship

Many people believe that entrepreneurship is about making money — the more the better. Yet there are a growing number of entrepreneurs whose desire for money and definition of success is tied to making the world a better place. These social entreprene …

10.5.15

Impact Is The New Mobile

It’s no longer acceptable for a website to not render well on mobile. In the next decade, it won’t be enough for a company to merely be profitable — customers, employees and investors will all demand that a company produce positive impact, as well. Thi …