2.12.18

Why LinkedIn Native Video and Why it’s Important

We’ve all heard that video is king and it shows with platforms such as Youtube taking over the content space followed by live streaming from Facebook, Instagram and Snapchat. We rarely think of Linkedin being a space for video success, but it’s quickly …

1.31.18

5 Ways the ‘Lean’ Approach Can Help Your Startup Grow

You’ve got a great idea, secured investment and have taken your product to market. You may have even experienced early success. But before long, cracks appear: The numbers are heading in slightly the wrong direction and unnervingly, things aren’t worki …

1.2.18

Why Email Is Essential to Your New Omnichannel Marketing Strategy

Email is one of the most effective digital communication channels and delivers the highest ROI of any marketing tactic (email marketing generates $38 for every $1 spent!). It’s also the key to unlocking a consumer’s entire Internet-based life and your …

12.28.17

5 Strategies to Optimize Your Lead Generation

How do you optimize your lead generation efforts? In every industry, from B2B to B2C, the answer to this question is becoming increasingly crucial. Particularly for businesses with long buyer’s journey, getting leads into the funnel is a prerequisite t …

12.1.17

Social-Media Marketing Is Not the Silver Bullet for Busy Entrepreneurs

The entrepreneurial life is busy. You spend long hours growing your business and serving your customers. On top of all of that, you have the normal responsibilities of life. You throw in a family, and it seems like there’s not enough time in each week. …

8.12.16

How to Tell a Story People Will Remember

As one of the top 10 websites with the most user traffic on the Internet, LinkedIn is the place to publish industry related content. LinkedIn Pulse, the platform’s online news aggregation, started as an avenue for LinkedIn Influencers to write and prom …

8.5.16

LinkedIn Unveils its Newest Feature: Q&A Videos

Have you checked your Facebook, Snapchat, Instagram, or Twitter lately? If so, you have probably seen that video is dominating social media nowadays. Not only are video based features fun for users to watch and share, they also increase the amount of t …

8.31.15

Storytelling as a Means of Customer Engagement

Creating good stories is how companies help preoccupied, information-overloaded consumers that there is something worth their time and interest. But here’s the key question: How do companies get started with storytelling? Here is a five-step process th …

9.16.13

Social Media Campaigns: Lots to ‘Like’ About True Fan Engagement

Attracting fans is one thing, but engaging them and determining your true brand influencers and those who interact with your brand are the real goals to develop a successful social media campaign…

9.13.13

What PayPal’s Rocky Beginnings Can Teach You About Startup Success

As CEO of a startup in launch mode, you could build a product or service and sell to any customer. Make a list of all the possible market segments and specific measures used to evaluate these segments and you might run out of resources before you even get started…how should you narrow down the list of options to make the best choice?

9.12.13

5 Effective Strategies to Market Your Startup

If you’re a co-founder of a startup, then you know how hard it is to acquire those first customers…to help you get more customers, here are 5 effective marketing strategies that are proven to help your startup succeed in today’s competitive market!

8.6.13

Content Curation in Social Media Marketing

Social media has become one of the most important, yet most misunderstood brand promotion methods in the world. Brandishing social media properly can get your brand exposure that you could never have imagined. Follow these 10 basic steps to use the potential of social media fully.

8.2.13

5 Tips for Social Media Marketing

Social media for business has been the golden goose that seems to never lay the golden egg. You feed it, you nurture it, and spend time with it, you just never seem to get the payoff.