Social Seal of Approval Lures Talent

The Social Seal: Employers Tout Their B Corp Label as a Credential to Compete for Young Hires  companies compete to lure young, socially minded talent, they are stepping up their B game. More companies are touting the B Corp logo, a third-party seal of …


Common Myths About Branding Dispelled

“Branding” has existed for thousands of years. In the beginning, it was an identifying mark that helped buyers recognize they were buying a pot (or steer) that wouldn’t break in the cooking fire. As technologies and production lines evolved over the la …


Empowering your employees as social brand ambassadors

Organizations large and small from both the for-profit and not-for-profit sectors often cite their people as one of their brand’s greatest assets. While some have taken steps toward empowering their team members as brand ambassadors offline, few have developed a digital strategy to arm employees online as well.Though social media sites such as Facebook, Twitter and LinkedIn have proven to be effective tools for the marketing staff to engage in large-scale brand building, there’s still a disconnect between brand-based and employee-powered social media engagement.


11 Ways to Engage Customers Using Social Media

Are there rules of engagement in social media? If so, which ones apply to small businesses? “If you’ve ever wondered how to engage better on social media, you’re not alone,” according to Everything-PR.com. “The world of Facebook, Twitter, and Pinterest can be confusing—and most marketers are still trying to figure things out. When should you post? What should you post? What are the rules?”