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Weaving social purpose into a business is becoming an increasingly popular trend. From seeking certification as a B Corporation — in which a for-profit company meets certain standards of social and environmental performance — to pursuing impact inves …
One of the things that sets great leaders apart from the rest is that they have a vision of what they and their followers can achieve. It is the power, depth, and breadth of their vision. Vision is often spoken about, but is sometimes a difficult concept to explain. It is more than a goal or a purpose. Goals state what you aim to achieve. Visions paint a broader picture describing your most cherished dreams, hopes and possibilities.
Social media for business has been the golden goose that seems to never lay the golden egg. You feed it, you nurture it, and spend time with it, you just never seem to get the payoff.
Are there rules of engagement in social media? If so, which ones apply to small businesses? “If you’ve ever wondered how to engage better on social media, you’re not alone,” according to Everything-PR.com. “The world of Facebook, Twitter, and Pinterest can be confusing—and most marketers are still trying to figure things out. When should you post? What should you post? What are the rules?”
One of the most effective ways to create a content strategy is to forget about marketing and focus on storytelling. By creating a compelling editorial calendar, you’ll have an easier time marketing your content and convincing customers that your conten …
What’s a big social-media mistake that business owners make? Ignoring social media altogether, because they don’t have time to understand its impact. They write it off in the name of focusing on other more pressing prioritie …
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