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Weaving social purpose into a business is becoming an increasingly popular trend. From seeking certification as a B Corporation — in which a for-profit company meets certain standards of social and environmental performance — to pursuing impact inves …
Tesla CEO Elon Musk and Virgin chairman Richard Branson are brimming with advice for would-be entrepreneurs. The two billionaires don’t agree on everything, but they are in alignment on one particular life lesson, one that they both learned the hard way. Starting a company is not glamorous; it will consume you, and you’ll likely fail. But you should do it anyway.
The question always remains: what marketing technique makes more sense for your business? Marketing is often a challenge for many businesses, especially when there are too many competitors with the same product. When long-created SEO techniques become outdated, or no longer in play, someone must start to pedal to bring those features back.
Organizations large and small from both the for-profit and not-for-profit sectors often cite their people as one of their brand’s greatest assets. While some have taken steps toward empowering their team members as brand ambassadors offline, few have developed a digital strategy to arm employees online as well.Though social media sites such as Facebook, Twitter and LinkedIn have proven to be effective tools for the marketing staff to engage in large-scale brand building, there’s still a disconnect between brand-based and employee-powered social media engagement.
Social media has become one of the most important, yet most misunderstood brand promotion methods in the world. Brandishing social media properly can get your brand exposure that you could never have imagined. Follow these 10 basic steps to use the potential of social media fully.
Social media has become one of the most important, yet most misunderstood brand promotion methods in the world. Brandishing social media properly can get your brand exposure that you could never have imagined. Follow these 10 basic steps to use the potential of social media fully.
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