8.12.16

How to Tell a Story People Will Remember

As one of the top 10 websites with the most user traffic on the Internet, LinkedIn is the place to publish industry related content. LinkedIn Pulse, the platform’s online news aggregation, started as an avenue for LinkedIn Influencers to write and prom …

8.31.15

Storytelling as a Means of Customer Engagement

Creating good stories is how companies help preoccupied, information-overloaded consumers that there is something worth their time and interest. But here’s the key question: How do companies get started with storytelling? Here is a five-step process th …