Today eBay announced it would spin-off its fast-growing PayPal division in 2015. The decision to separate PayPal from eBay’s marketplace operations is a drastic reversal for eBay, which this February fended off an aggressive attack from activist investor Carl Icahn who called the two companies to split.
eBay EBAY +7.83% and PayPal are going their separate ways. Today eBay announced that its fast-growing PayPal division would be spun off as a new company in 2015. In 2013, PayPal moved $180 billion in 26 currencies across 193 nations. Its revenue jumped 20% to $6.6 billion–41% of eBay’s total and 36% of its profits.
As CEO of a startup in launch mode, you could build a product or service and sell to any customer. Make a list of all the possible market segments and specific measures used to evaluate these segments and you might run out of resources before you even get started…how should you narrow down the list of options to make the best choice?
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