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ICOs  (Initial Coin Offerings) are growing in massive leaps and bounds into a multi-billion-dollar industry and it doesn’t look like it will be slowing down in the near future. Competition is increasing and more companies are using ICO’s instead of traditional funding routes. Along with that, the regulations and restrictions are increasing and marketing is changing with more companies restricting advertising on their platforms. The right strategy and attention in the right areas can greatly reduce mishaps and stumbles.

First impressions are key, in order to stand out amongst the rest. Follow the suggestions outlined below to have an even better chance of a successful launch.

To start:

1. Be In The Know – educate yourself thoroughly so you can stand out as an authority as your ICO and company begins to grow. Know the ins and outs – that way when you’re in conversation or asked a difficult question you can answer intelligently.
2. Know who your audience is and how to talk with them –  as in what are you selling? For example, if you’re creating a drone ICO that will deliver packages to customers, your first adopters will probably be drone enthusiasts. Talk to them first, then as you grow, your audience will grow. Also, talk with them and not at them. No one likes to be talked at, engage, ask questions, get people to think.
3. Is your ICO clear and understandable? Someone who lands on your website should be able to understand what your offering within minutes. Try not to make them search for it. You have less than 30 seconds to make an impression.
4. Have a mission for your ICO – why should people invest in your ICO, what are you creating, how are you enhancing the lives around you with your ICO?
5. Be transparent – smoke in mirrors is a great illusion but it’s not to be played within the Crypto space or any space for that matter. People want to know exactly what they are getting and what they are investing in. You want to bring them in not push them away with clouded visions.
6. Compliance – If you’re looking for a long-term strategy and plan to be around for a while, make sure you follow the proper guidelines. The “grey” areas are still there and as much as you can, implement a process so you’re not shut down. Imagine going through all that work and money just to be shut down.

Build a Website That Attracts

Like I mentioned earlier, you have less than 30 seconds to make a first impression. Your website needs to be clean, simple and precise. If you try to add too many bells and whistles people will get lost in the clutter and eventually leave. However, based on your layout, design, content and ease of navigation you can cultivate the attention you deserve.

In order to continue to build your authority and legitimacy make sure your white paper and team are prominently displayed with their LinkedIn profile completely filled out (go here to see how you can leverage your LinkedIn profile). LinkedIn is a professional network where others can do somewhat of a background check on you and your team to make sure you are all trustworthy. Invest in a company to help you get LinkedIn all dialed in – next to your website, it’s your calling card.

Also, think about investing in a short engaging video or infographic that paints a picture of what you’re doing, how you’re doing it and the reason. Show your customers how to invest, what you will solve etc. Make it easy for them to say YES.

Have You’re Team in Place

When you launch, HAVE YOUR TEAM. The worst thing would be an influx of potential customers and no one answering their questions, complaints, inquiries or tracking responses.

If you can, have team members in various time zones so you can stay on top of questions coming in. Also, to save time, have templates in place as a base for personalized responses. Another great thing is to create a protocol and triage plan so each team member knows where to send who for a better customer experience.

Where Do You Plan to Build Your Community?

Know where your potential customers hang out online – Telegram, Steemit, Reddit, LinkedIn? Instead of creating a brand new community, go where your people are already congregating and have a content plan in place so you can stay consistent.

Good luck and keep your eyes open for more tips and tricks to launch a successful ICO!