7.27.16

The Power of Your Online Persona

There’s no tool that matches the Internet in terms of speed and breadth when it comes to connecting people. Whether you are looking for new clients, hoping to expand your business, or searching for a new job, creating an accurate and compelling online …

8.25.15

4 B Corps and 4 Benefits They Didn’t See Coming

When CauseLabs became a B Corp late last year, we knew we were joining an inspiring, energized network of more than 1,300 businesses in 41 countries redefining success in business. We completed the rigorous assessment because it seemed a natural fit fo …

8.20.15

The New Entrepreneur Path for Building a Profitable Conscious Business

 We are experiencing a pivotal moment of awakening, a massive shift in consciousness that is occurring all over the globe. In the business sector, this is evidenced by the growing number of entrepreneurs, owners and executives who desire to combine mak …

8.19.15

When Purpose Turns a Profit

Building bigger—and better—bottom lines, today’s new breed of caring capitalists blur the lines between “for-profit” and “nonprofit.” Twenty-five years ago, Andrew Kassoy followed a path all too common among bright, young business-minded graduates of h …

8.17.15

Social Seal of Approval Lures Talent

The Social Seal: Employers Tout Their B Corp Label as a Credential to Compete for Young Hires  companies compete to lure young, socially minded talent, they are stepping up their B game. More companies are touting the B Corp logo, a third-party seal of …

8.16.15

18 Reasons Why You Need Every Employee Using LinkedIn Every Day

Corporations are finally waking up to the fact that they need to engage all their people in social media. The impact of social media on a company’s brand is monumental, and it affects everyone throughout your organization – from the entry-level millenn …

7.16.15

Common Myths About Branding Dispelled

“Branding” has existed for thousands of years. In the beginning, it was an identifying mark that helped buyers recognize they were buying a pot (or steer) that wouldn’t break in the cooking fire. As technologies and production lines evolved over the la …