11.22.16

Patagonia Says, “Don’t Buy This Racket”

Outdoor clothing brand Patagonia famously took out an advert on America’s busiest shopping day five years ago, urging its adventurous customers not to buy one of its products. “Don’t Buy This Jacket,” ran that campaign. On Black Friday this year the ch …

10.28.16

Way of Adventure, A Journey Into LinkedIn Marketing

Jeff Salz, founder of Way of Adventure, was looking for a solution to raise awareness and market his new keynote presentation, “Into Thin Hair”, as well as his speaking workshop, The Speaker Adventure. Curious to further explore the value LinkedIn coul …

9.28.16

LinkedIn Myths: Debunked

In this extra nerdy rendition of MythBusters, I’m shedding light on the truth behind 5 of the most common LinkedIn myths. Myth #1: Only Connect With People You Know Go ahead; be as selective as you want with who you accept as your Facebook friend or yo …

8.5.16

LinkedIn Unveils its Newest Feature: Q&A Videos

Have you checked your Facebook, Snapchat, Instagram, or Twitter lately? If so, you have probably seen that video is dominating social media nowadays. Not only are video based features fun for users to watch and share, they also increase the amount of t …

7.27.16

The Power of Your Online Persona

There’s no tool that matches the Internet in terms of speed and breadth when it comes to connecting people. Whether you are looking for new clients, hoping to expand your business, or searching for a new job, creating an accurate and compelling online …

7.15.16

EveryoneLinked + Solatube: LinkedIn Sales Strategy

The team at Solatube looked to EveryoneLinked as a creative and cost-effective way to expand their reach and increase sales nationwide. Solatube’s top-of-the-line products, combined with EveryoneLinked’s LinkedIn expertise, created a force to be reckon …

6.29.16

How Chatbots Will Change The Future Of Business

Don’t let the fun, casual name mislead you. Chatbots—software that you can “chat with”—have serious implications for the business world. Though many businesses have already considered their use for customer service purposes, a chatbot’s internal applic …

6.23.16

Insights From The CMT Of Xerox, An $18B Firm

Duane Schulz, Chief Marketing Technologist at Xerox, is one of the true pioneers of this hybrid profession. Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,00 …

4.19.16

Animal Welfare + Business

As commerce becomes increasingly cutthroat and profitability is championed at any cost, is there room in the economic equation for kindness, conscience, and humane values? Many business leaders are putting their hand on their hearts and saying yes… F …

4.12.16

Millennials, Mobile, And Sales Trends Taking Over In 2016

Usually it’s difficult to tell who’s going to win a game after just one quarter, but if your sales and marketing teams are already starting to feel like the Cleveland Browns, you may want to huddle up and add the following sales trends to your playbook …

4.7.16

Today’s Best Brands Aren’t Marketing, They’re Creating Movements

Housing prices were imploding. Financial institutions were in a nosedive. The Great Recession had just gotten underway, and was showing itself to become what it would – a tectonic shift in our economy that would eliminate 7,030,000 jobs in the 13 month …

3.23.16

Jack Dorsey: Fixing Twitter

In late January the Twitter peeps needed a kumbaya moment, and Jack Dorsey knew exactly how to give it to them. Donning a ball cap, white T-shirt, and zippered neon-orange high-tops, Twitter’s co-founder-turned-CEO-turned-pariah-turned-executive-chairm …

1.13.16

3 Easy Steps = Quality Leads on LinkedIn

LinkedIn provides an incredible opportunity to grow your business and connect with prospects from around the world. With the new year upon us, it is a great time to learn how to use LinkedIn to your advantage. For the past two years, our team has lived …

11.24.15

How LinkedIn Saved My Startup

Life isn’t easy for startup founders outside Silicon Valley. No founder thinks they’ll have an easy go of things, but try not being able to raise a single dollar in your hometown after 18 months. I’d been on the verge of accepting a deal less than half …

11.20.15

Fitbit Shares Key To 250% Growth

From smart-watches to fitness trackers, it’s increasingly common to see people sporting wearable technology on their wrists. Fitbit is one of the leading brands in the fitness category and is experiencing 250% year-over-year growth. Their fitness-track …

11.10.15

How to Market to Goldfish

We’re easily distracted these days. For instance, did you know that the average person picks up their phone more than 1500 times a week? And that 95% of … oh look, a cat! Holding concentration in the digital world is difficult. In fact, it’s gotten s …

11.3.15

10 Marketing Trends That Will Define 2016

If relevance, context, and effective delivery aren’t the topic of regular conversations in your marketing department, 2016 is going to be a frustrating year for you. Businesses need to keep a clear focus on the needs and expectations of their customers …

10.22.15

CMOs Lead Customer-Obsessed Change

In the coming weeks Forrester will publish its annual set of predictions for our major roles, industries, and research themes — more than 35 in total. These predictions for 2016 will feature our calls on how firms will execute in the Age of the Custome …

9.1.15

Social Selling: Getting Your Salespeople Onboard

3 Tactics to Get Salespeople to Embrace Social Selling. Today’s technology-enabled buyers do their own research before calling a sales rep. They use blogs, discussion forums, Twitter, LinkedIn, and even Facebook to frame business issues, identify optio …

8.19.15

Using LinkedIn Groups to Advance Your Career

Most people have a LinkedIn profile, but is that enough to truly engage in successful professional networking? LinkedIn boasts many other features that allow you to use the network to your advantage. So what’s LinkedIn’s best-kept secret that will adva …

8.19.15

When Purpose Turns a Profit

Building bigger—and better—bottom lines, today’s new breed of caring capitalists blur the lines between “for-profit” and “nonprofit.” Twenty-five years ago, Andrew Kassoy followed a path all too common among bright, young business-minded graduates of h …

8.17.15

Social Seal of Approval Lures Talent

The Social Seal: Employers Tout Their B Corp Label as a Credential to Compete for Young Hires  companies compete to lure young, socially minded talent, they are stepping up their B game. More companies are touting the B Corp logo, a third-party seal of …

8.16.15

18 Reasons Why You Need Every Employee Using LinkedIn Every Day

Corporations are finally waking up to the fact that they need to engage all their people in social media. The impact of social media on a company’s brand is monumental, and it affects everyone throughout your organization – from the entry-level millenn …

7.16.15

Common Myths About Branding Dispelled

“Branding” has existed for thousands of years. In the beginning, it was an identifying mark that helped buyers recognize they were buying a pot (or steer) that wouldn’t break in the cooking fire. As technologies and production lines evolved over the la …

11.18.14

20 Inspiring SlideShare Presentations Every Marketer Should See

Some SlideShare presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three.

10.3.13

Bad brands kill good ideas

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar “-David Ogilvy. This is another reason why so much content fails on websites and in ads. Remember that a lot of people scan the Internet they don’t read unless you capture their attention.