11.20.15

Fitbit Shares Key To 250% Growth

From smart-watches to fitness trackers, it’s increasingly common to see people sporting wearable technology on their wrists. Fitbit is one of the leading brands in the fitness category and is experiencing 250% year-over-year growth. Their fitness-track …

10.22.15

CMOs Lead Customer-Obsessed Change

In the coming weeks Forrester will publish its annual set of predictions for our major roles, industries, and research themes — more than 35 in total. These predictions for 2016 will feature our calls on how firms will execute in the Age of the Custome …