5.12.16

This Business Move Cost CVS $2 Billion

Developing a socially conscious business model that gives back to the community, while also turning a profit, is no easy task. Helena Foulkes, the executive vice president of CVS Health, knows this well. She oversees the company’s transition to becomin …

8.31.15

Storytelling as a Means of Customer Engagement

Creating good stories is how companies help preoccupied, information-overloaded consumers that there is something worth their time and interest. But here’s the key question: How do companies get started with storytelling? Here is a five-step process th …