10.25.16

Using Controversy In Marketing Could Pay Off – Or Not

Controversy in marketing is nothing new. Brands are always looking for ways to create a splash and sometimes controversy is the best way to do that. Some brands also get tangled into controversial issues they shouldn’t, either intentionally or not, whi …

5.17.16

Millennial Yogi Transforming The Trucking Industry

In 2008, Jann Hedrick, a long haul trucker, went to a clinic for his biannual physical. He’d just finished a grueling round-trip drive between Florida and California and when the nurse took his blood pressure it was dangerously high. He faced hospitali …